GEO (Generative Engine Optimization), also called AEO (Answer Engine Optimization), is the practice of getting your brand cited when people ask AI assistants for recommendations. More and more buying decisions start as a question to ChatGPT, Claude, Gemini or Perplexity instead of a Google search. If the AI does not know or does not cite you, you are invisible in that decision. Cita AI measures exactly that: it runs the questions your customers would ask and shows how often you appear, as a 0-100 GEO Score, with ready-to-paste fixes when you do not.
It simulates the questions a real customer would ask AI assistants about your market and checks whether your brand shows up in the answers. Cita AI generates realistic questions (like who is the best provider in your niche and city), runs them across the 4 major LLMs, and scores how often you are cited. It also identifies who shows up instead of you and, most importantly, hands you a correction prompt ready to paste into ChatGPT or Claude. Analyses run in English, Portuguese and Spanish.
Same category, different focus. Profound targets global enterprises with sales-led pricing; Geneo and Otterly are solid monitors focused on tracking. Cita AI is self-serve from $39/month, covers ChatGPT, Claude, Gemini and Perplexity, runs analyses in three languages, has a geo engine built for local-intent questions (city-level), and goes beyond monitoring: every gap comes with a correction prompt ready to paste into your AI assistant or coding agent.
No. GEO builds on SEO: fast sites, good content and authority still matter, because AI models learn from the same web. What changes is the metric (citations in answers instead of rankings) and the surface (a conversation instead of a list of links). If you already invest in SEO, GEO is the layer that tells you whether that work is translating into AI answers, and what to fix when it is not.
Solo is $39/month, Pro is $99 and Agency is $299. Enterprise is custom (unlimited brands, API and a dedicated account): just reach out through the contact page. Every paid plan starts with 5 free analyses, no credit card required. USD billing is rolling out; early international customers are onboarded manually, just reach out through the contact page.
Be skeptical of anyone promising fast results. Assistants that browse the web (like Perplexity) can reflect changes within weeks; models answering from training data take longer, tied to their training cycles. That is why GEO is consistent work: publish clear, extractable, consistent information about your brand, measure monthly, and close gaps one by one. Cita AI gives you the scoreboard and the fixes; the compounding effect does the rest.